10 crisis management steps that technology makes easier


Us PR folks can be the worst kind of techno-phobes.

We’ve written about this before, especially when surveys reveal how resistant communicators are to newer technologies.

In a recent meeting, during which we were having a lively discussion about the applications of the In Case of Crisis platform, I was reminded again how PR professionals get nervous when faced with unfamiliar technology tools.

During demonstrations of In Case of Crisis for corporate and brand communicators, we always get smart questions – more than once our guests helped us see an application of the platform in a crisis that we had not realized is there.

However, at some point during the conversation, many will also ask, slightly tentatively, “How easy is it to use?”.

Now, I am no technical wizard.

So, if I find the platform easy to use, then you will find it a doddle!

To help put your mind at ease, here’s ten essential steps in crisis management that are performed easier, more quickly and effectively using the In Case of Crisis platform:

  1. Keeping an up-to-date list of the crisis team members and their contact details.
  2. Storing and accessing the crisis plan, knowing it is the most up-to-date version.
  3. Alerting the team that an issue is brewing.
  4. Knowing you can contact everyone – no matter what day of the week or the location of the team members.
  5. Having everyone join a conference call immediately, without having to create and share a call-in bridge.
  6. Be confident that only those authorized to do so can see the most sensitive information.
  7. Have the team chat with each other while they manage the crisis, securely and privately.
  8. Create and manage a checklist of actions that is only visible and accessible by the crisis team.
  9. If someone leaves the organization, their access to the crisis plan materials is immediately and remotely ended.
  10. Publish your crisis plan in any language.

There - I hope that makes you feel a little better about swapping out that three-ring binder for a state-of-the art mobile crisis management platform.