The Dilemma - Going beyond the ‘Green Monster’

Dine Brands Global, one of the world’s largest full-service dining companies and franchisor of Applebee’s Grill + Bar and IHOP, must navigate and manage the many risks associated with a global restaurant business, including social media issues, food safety and weather-related hazards.

In 2017, Bill Taylor, Executive Director of Risk Management at Dine Brands Global, began a search for technology that would make more effective the dissemination of risk management information to approximately 3,700 restaurant locations across the globe.

At that time, the Dine Brands’ crisis plans, information and resources were stored in a hard copy binder, which Bill’s team affectionately referred to as the “Green Monster”.

Bill felt as though risk management has never been on the forefront of IT technology and that it was time to bring it into the digital era.

The Solution

When Bill was introduced to In Case of Crisis, he was surprised to find that that there was an established product on the market that was suitable for Dine Brands Global.

Bill quickly realized that the In Case of Crisis platform is the tool that would allow Dine Brands to spread information quickly and accurately to team members, including franchisees and regional risk management teams, overcoming the risks of using out-of-date email distribution lists.

How We Helped

Some of the things that particularly impressed Dine Brands about In Case of Crisis;

  • The app is easy and intuitive to use
  • The expediency and accuracy of disseminating information into the field
  • The ease of integrating Dine Brand’s existing risk management information and procedures
  • RockDove’s client relations team which had complete understanding of the abilities of the program and helped Dine Brands get underway quickly.


Dine Brands Global is one of the world’s largest full-service dining companies and franchisor of Applebee’s Grill + Bar and IHOP, two of America’s most iconic and enduring brands.

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