The Dilemma

An incident management team at Fluidmaster’s headquarters is responsible for business continuity and emergency management strategies at that location. These plans took the form of printed materials, Word and Excel files, and SharePoint. Executives on the team would need to carry either binders of documents or a flash drive with the digital files with them at all times. The plans, though strong in principles and content, came with operational shortcomings:

  • The files were enormous documents, often requiring a prolonged search to find specific information.
  • If the network was down, SharePoint would be inaccessible.
  • If the power was out, the computers needed to call up Word and Excel documents might not be available.
  • Updating the binders and flash drives required too much time and could be prone to executives having obsolete information. Furthermore, these media are insecure; a lost binder or flash drive could possibly expose sensitive company info and employee contact data.

Deborah Wright, Senior Program Coordinator for Fluidmaster, determined that corporate required a more reliable, more accessible solution than it was currently using. She looked into business continuity-specific software but felt those platforms were too much for her midsized company. After all, Fluidmaster had the plans in place; it just needed a solution to access and distribute those plans. Wright turned to RockDove Solutions’ In Case of Crisis application for the answer to her company’s dilemma.


The Solution

Wright was introduced to the In Case of Crisis app while attending a business continuity conference. She was immediately impressed, and after a sales call on which an agent described more of the solution’s features, she decided it was the perfect choice for Fluidmaster’s needs.

“I had taken a look at some other software products where you could purchase the software and it was preconfigured to fill in the blanks for various aspects of a business continuity program,” Wright said. “There have been several vendors who have been doing this for years. We didn’t need help building the plans. We were looking for an easy way to create reliable access to the plans.

Before implementation, Wright made sure the In Case of Crisis app would comply with IT in terms of the security. RockDove Solutions provided information that addressed IT’s concerns, which contributed to the smooth rollout Fluidmaster enjoyed.

Fluidmaster wanted two plans that their employees could access via In Case of Crisis: a business continuity plan for its incident management team still using flash drives and binders, and an emergency response plan for every worker in its headquarters. A RockDove Solutions’ Client Success Manager, Nicole Britt, trained Wright on the ins and outs of the solution. When Wright was ready to launch the solution with Fluidmaster headquarters employees, she provided instruction to the users to help them download the app.

How We Helped

  • Incident response team access to their Business Continuity & Incident Response plans
  • Employee Access to Emergency Response Plans in its headquarters
  • Moving from flash drives and sharepoint to a mobile app
  • Employees immediately embraced the platform


Founded in 1957 by Adolf Schoepe, Fluidmaster pioneered toilet valve technology and is a common name in today’s DIY and wholesale market. It manufactures 100 million toilet repair products annually and sells more toilet tank replacement valves than any other company in the world. Headquartered in San Juan Capistrano, California, where it employs about 120 people, Fluidmaster operates facilities on four continents.

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