Emergency Preparedness Case Study with

The Dilemma

WestRock (formerly, MeadWest Vaco and Rock Tenn) is an American corrugated packaging company. They are currently the 2nd largest American packaging company and one of the world’s largest paper and packaging companies with $15 billion in annual revenue and 42,000 employees in 30 countries. The operating offices are located in Norcross, GA and executive offices in Richmond, VA.

With numerous mill locations throughout the United States, efficient distribution of their safety and emergency preparedness plans to employees became a top priority for WestRock. The In Case of Crisis mobile app from RockDove Solutions offered a modern allocation method that has helped WestRock achieve this goal. In Case of Crisis also provides a platform for communication, enabled administrators to send push notifications to their users.

The Solution

Implementation began with the Covington mill in Georgia during the Summer of 2014, with a goal to eventually implement In Case of Crisis across all of their locations. Covington experienced great success and eventually referred the solution to Environmental Manager Carole Hamner at the West Point mill in Virginia. Carole and her team are responsible for all environmental compliance programs and select safety programs at this location and immediately recognized that they needed a solution like In Case of Crisis to help centralize communication for notifications during crisis situations.