It’s a scene we’ve all seen play out countless times before: A single social media comment or live-streamed video about an organization suddenly goes viral. Without an appropriate, timely response from the company, a seemingly insignificant incident becomes a full-on crisis, risking damage to the company’s reputation and bottom line.
In order to prevent your organization from falling victim to such a digital crisis, you must take a proactive approach to protecting your brand. Download the Enterprise Guide to Managing Real-Time Social Media and Video Crisis Response in order to learn about topics such as:
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