Watch our recent webinar with the International Association of Business Communicators.

ICOC.pngNews no longer breaks; it tweets. Today’s crisis news moves faster than ever, shortening the timeframe companies have to respond to little more than a few minutes. And contrary to conventional wisdom, a great reputation and solid social media engagement only set the bar higher for crisis management performance. Imagine yourself in the following situations:

  • The first images you receive after one of your aircraft crashes come through tweets from people at the airport.
  • Social media lights up with discussion about severe product failures.
  • You receive a letter from an activist group announcing they will launch a campaign against your company on Monday unless you meet their demands today.

To be successful in a crisis, companies must do more, and do it faster, than ever before. And authentic engagement is critical: as companies respond to crises, they must continue to meet the stakeholder expectations they’ve set.

In this webinar, you will:

  • Learn how to use social/digital analytics to understand what you’re facing.
  • Hear about ways to ensure your social media program is prepared for a crisis.
  • Learn how to respond immediately in social media while letting crisis management strategy catch up.

Simply fill out the form to access the recording.

Watch the Recording