Leveraging Employees as Ambassadors, Advocates & Authentic Voices During a Crisis - PRSA Webinar

The webinar will bring to life Chapter 3 of the recently issued ebook, The New Rules of Crisis Management, published by RockDove Solutions, with distribution and promotional support from the PRSA. The webinar explores how you leverage employees as advocates, ambassadors and authentic voices during a crisis in the digital age. The webinar will step through some best practices, the case for employee engagement early and often, and how to build your own coalition of ambassadors.

By the end of this webinar, you will be able to:

• Understand the importance of employees as a critical audience in a crisis.
• Understand how to engage employees to support an organization's crisis strategy.
• Make the case for employee's as a critical audience and engagement strategy to senior leaders.