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Digital and social media has transformed reputation threat, particularly the speed at which issues blowup - and how organizations fight back in a crisis. Several of the top crisis counselors in the US recently examined modern crisis defenses in a newly published eBook, 'The New Rules of Crisis Management'. This webinar will identify the 10 golden rules from those crisis experts - and examine topical crises such as Starbucks, Southwest, Equifax, Wells Fargo and Patagonia to help understand the new rules in action.

By the end of this webinar, you will be able to:

  • Understand the impact of digital technology on crisis planning and response.
  • Define the new priorities in building a crisis preparedness and response plan.
  • Identify the emerging techniques and technology that a crisis team now requires.
  • Cite case studies and examples of the new crisis rules in action.

Watch the Recording