Based on the content of a new, PRSA-supported e-book, this webinar presents a professional development opportunity for professionals who manage crisis communication. Led by experienced industry leaders, this webinar closely examines the dynamics of managing a social media-driven crisis driven — what has changed, and what has not changed.

By the end of this webinar you will:

• Understand the new priorities in anticipating and planning for crises.
• Deploy new approaches to empower an entire organization in crisis planning.
• Apply the new rules of engagement between different stakeholders to prevent or manage a crisis.
• Discover the revised core principles of effective crisis management in the digital age.