Corporate Crisis Management Blog

We hope to meet you in person in the coming weeks as In Case of Crisis is going on a road trip in October.

Us PR folks can be the worst kind of techno-phobes.

You have finally convinced your colleagues that NOW is the time to update, refresh and strengthen your organization’s crisis preparedness plan.

You shared with them the findings from the AON-sponsored study, the topic of our previous blog, which revealed that the adverse impact of reputation events on stock prices has doubled in the digital age.

Let’s give you even more arguments for why an updated crisis plan must be one of your organization’s budget priorities for 2019.

Another Labor Day is over, another summer is in the rearview mirror.

The flip-flops are stowed away, the grill cleaned and the beach just a nice memory.

Now we are ready for the most wonderful season of all – no, not Fall, I mean budget season.

In the past, crisis planning usually made it onto the long list of projects for the budget.

But when the decision was made about the top priorities, too often the crisis plan was deferred until ‘next year’.

It’s Hurricane Season - which is not nearly as much fun as football, baseball and soccer seasons.

Here in Florida, it kicks off by driving to a local hardware store to spend lots of money on really boring purchases like batteries, bottled water, hardboard, nails and flashlights.

You think about finally investing in a generator, but they cost a fortune and you probably will not even need it, right?

I live and work in Florida.

From my living room balcony, I can sit and sip a cold one while watching the boats on Boca Ciega Bay.

A 100-yard stroll from my front door takes me to a beautiful Gulf beach.

Idyllic.

Until it isn’t.

Are you one of the many communications professionals who are clinging to old ways of doing things when more innovative technology is available to make your job more effective?

Or, are you one of the few blazing trails, being adventurous and taking on new technology tools even in the face of skepticism from more conservative colleagues?

Do you ever feel uncomfortable that you are one step behind on the new technology that is driving communications and marketing?

Do you have that nagging feeling that other people are quicker to adopt technology innovation?

You are not alone!