Hope Is Not a Strategy
Why Expert Guidance Combined with an Intuitive Platform Is Key to Building an Effective Crisis Management Plan
When it comes to threat management, preparedness, and crisis response, one thing is certain: hope is not a strategy. To respond effectively to incidents–whether it’s a cyberattack, natural disaster, or workplace disruption–organizations must be equipped with solid, actionable plans long before a crisis strikes.
That level of readiness takes work. It requires upfront investment, strategic thinking, and often, expert support. That’s exactly why we’ve partnered with the Institute for Crisis Management (ICM): to help organizations like yours move from intention to implementation.
Turning Awareness into Action
Recognizing that your organization needs crisis response and communication plans is an essential first step–but turning that awareness into a working, organization-wide response strategy is where many teams struggle. Whether you’re limited by time, experience, or internal resources, building effective plans can sometimes feel overwhelming.
That’s where ICM comes in. Through our partnership, you gain access to seasoned crisis management consultants who can guide you through the process of creating a comprehensive strategy tailored to your unique needs. ICM experts start by assessing vulnerabilities and talking to your management team to better understand the kinds of events that should be included in your organization’s unique plans. They benchmark any existing documents and make recommendations for updates. Then, ICM develops your plans, including strategies, checklists and templates in a format that is software-friendly.
Why One-Size *Doesn’t* Fit-All
Every organization is different. Your size, structure, industry, and geographic footprint all influence how your crisis plans should be built and implemented. A single, generic playbook won’t cut it–and trying to force-fit a generic template can create more confusion than clarity.
That’s why a flexible and personalized approach matters. With ICM’s expertise and RockDove’s In Case of Crisis platform, you get both the human insight and the intuitive technology needed to:
- Build custom crisis plans
- Activate response workflows in real-time
- Keep teams connected and informed
- Maintain business continuity, even in disruption
How It Works
Here’s how our joint solution simplifies the process:
If you’re an In Case of Crisis customer:
You now have the option to work directly with ICM consultants to help craft or refine your crisis plans. Their expert support complements our platform’s ability to centralize, activate, and communicate those plans across your organization. You can also work with ICM to develop and deliver crisis simulation exercises to build crisis team skills.
If you’re an ICM customer:
Your crisis management plans can be brought to life with In Case of Crisis, allowing for easy access, mobile activation, and real-time coordination when every second counts. ICM will adapt your existing plans into software-friendly versions to foster quick adoption.
If you’re ready to mobilize your efforts and make your organization truly crisis-ready, then it’s time to get In Case of Crisis implemented for your organization. Our expert team can walk you through our different access and implementation options.
Working together, RockDove and ICM offer the structure, strategy, and support to help your organization respond with confidence.