Is your crisis plan just a crisis waiting to happen?

October 28th, 2019 -PR professionals know all too well that threats to a brand’s reputation can emerge any time, any place. And, since issues are often driven or escalated by social media, they develop at a frighteningly fast pace. Is yesterday’s crisis plan—in a binder on a shelf—really the most effective way to prepare in today’s day and age? I say not any longer.

Based on a recent survey of corporate executives, odds are, even if your client has a crisis plan, it’s likely out-of-date, inaccessible to those who need it when they need it, and unlikely to resolve the specific crisis they are encountering.

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5 steps to building a digital-age crisis plan

Innovation is often associated with technological advancements that impact us in a positive way.

When it comes to communication in the digital era, however, you may be asking, “Is high-tech friend or foe?”

There is no doubt new technologies have ushered in new ways to stay connected and informed. And the benefits are clear when there is a need to respond to a natural or man-made disaster, or even “get the word out” about the latest and greatest news about your company. Yet, the challenges are equally clear when a company is suddenly faced with a crisis.

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A Digital Solution for Today's Corporate Crises

When facing data breaches and other crises, organizations have a need for speed and honesty. Adding an app to the arsenal can't hurt, either.

The fully-digitized, omnichannel world can be a marketer’s dream around a new product launch or other brand messaging. It can also accelerate bad news. A crisis can travel halfway around the globe before a communications team has put on their proverbial shoes.

It doesn’t have to be this way. Digital problems call for digital solutions. RockDove Solutions developed an app for that called In Case of Crisis, now in the hands of over 750 corporate clients.

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Improving the Way Organizations Respond to Crises

Does every organization have a disaster recovery (DR) plan? Not necessarily. Also, out of the ones that have written DR plans, what is the likelihood that their people actually have instant access to them? Not many. And finally, how many have the tools in place to execute on the DR plan? Even fewer. So, when a crisis strikes, most organizations are either too slow to respond or worse, respond in the wrong way. The reason is simple, in today’s digital age, disasters occur faster than ever and come from many different directions. The bulky 3-ring binder or huge SharePoint document isn’t enough. Christopher Britton, COO and the team at RockDove Solutions realized this deficiency between the planning, resources and readiness of an organizations people and supply chain to respond to a disaster, and developed ‘In Case of Crisis’—a crisis management platform.

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OnSolve and RockDove Solutions' In Case of Crisis Connect to Improve Critical Events Response

ORMOND BEACH, Fla.Sept. 19, 2018   / PRNewswire / -- OnSolve, a leading global provider of SaaS - based critical communications solutions, and RockDove Solutions, provider of the award-winning, crisis management platform, In Case of Crisis, have formed a connection to speed up and improve an organization's response to a critical event. Organizations can now combine the In Case of Crisis' mobile app based, shared checklists, secure chat rooms, and access to actionable plans with OnSolve's critical event communication tools, Send Word Now and MIR3.

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RockDove Solutions Introduces the New Collaboration Version of In Case of Crisis, the Award-winning Platform Designed for Issue and Crisis Management Teams

WASHINGTONMarch 20, 2018 /PRNewswire/ -- And we thought 2017 was a year for crises.
 

Presidential tweets continue. Gun control. Cyber thefts. Sexual misconduct. Brand mis-judgments. Product failures. Corporate malfeasance. Extreme weather. Activist consumers. Political polarization. There continue to be a lot of hazards to navigate. 

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4 Steps for Effectively Managing a PR Crisis

March 12, 2018 -The best way to survive a brand crisis is to start planning before the crisis hits.

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How to Survive a Public Brand Scandal and Recover Customers’ Trust

March 12, 2018 -It was a chicken joke of epic proportions, but it took a while for the punch line to land.

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New rules of crisis management—and how to capture them

March 6, 2018 - Presidential tweets. Viral videos. Cyber thefts. Sexual misconduct. Brand misjudgments. Product failures. Corporate malfeasance. Extreme weather. Activist consumers. Political polarization: 2017 was an epic year for crises—and there were lots of lessons.

A common theme is that digital information and new technology is dramatically impacting the source of reputation threats and the speed by which issues emerge and accelerate into full blown crises .
 
Everyone is now on social media. We’ve all got smartphones with sophisticated video cameras.
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Wild Year In 2017 Challenges Crisis Planners

RESTON, Va.Dec. 12, 2017 /PRNewswire/ -- A year that began with organizations scrambling to put a plan together should they be named in a Presidential tweet and ended with an unprecedented wave of accusations of sexual misconduct aimed at famous names at prestigious organizations, has created new urgency and challenges in crisis planning for next year.

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