Do you ever feel uncomfortable that you are one step behind on the new technology that is driving communications and marketing?
Do you have that nagging feeling that other people are quicker to adopt technology innovation?
You are not alone!
A new survey published in July again shone a light on the fact that marketing communications professionals find it difficult to keep up with technology.
More than half of the marketeers said that they find it increasingly difficult to keep up with the rapid rate of innovation, according to the report published by the PR and marketing agency, Walker Sands.
In fact, barely more than a quarter say that their company’s use of martech has advanced at the same pace as its rapid rate of innovation.
One in ten said their company never ever reviews its technology to make sure it has the right tools.
This alarming report from Walker Sands brought to mind a survey last year conducted by the Public Relations Society of America which pointed out how much PR professionals are clinging to computers and email to communicate at the expense of more effective mobile devices and collaborative messaging tools such as Slack.
The same trend is visible among those communicators whose specific expertise is crisis management.
Forgive the obvious bias when we talk about our award-winning mobile crisis communications management platform, In Case of Crisis.
However, we are continually perplexed when we ask people the simple questions.
Where is your crisis plan currently stored? And how would you access it in a hurry should the worst happen? How easily would the crisis team be able to activate your team?
It is not a stretch at this point in the digital age to say that we are all comfortable with the speed and effectiveness of getting tasks done with one press of an icon on our smartphones.
Find a taxi? Ordering dinner? Movie tickets? Banking? Paying bills?
All done via our phones without a moment’s thought.
So, what is it about crisis planning that leaves communicators clinging to paper-based documents, or pseudo-digital alternatives such as intranets and file drives?
We at In Case of Crisis don’t take it too personally!
These surveys help comfort ourselves that it is part of a wider challenge in which communicators and marketeers really are struggling to keep up across the board with the rapid advances in technology that would enable them to be more effective in their jobs.
